LUFKIN, TEXAS (August 3, 2015)… A local breast cancer survivor and her journey to recovery is the subject of a nationally recognized video production. The video, “The Sun is Rising,” was produced and created locally for last year’s Power of Pink Luncheon sponsored by CHI St. Luke’s Health Memorial. That video is now recognized by the national publication, Marketing Healthcare Today Magazine, as the Aster Award gold winner for 2015.
The 2015 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries were judged by industry experts for creativity, message effectiveness, production quality and overall appeal. “The creativity of this year’s participating healthcare marketing professionals exceeded our expectations. The 2015 Aster Awards program contained some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
The local production, “The Sun is Rising,” features breast cancer survivor Kathleen Riley of Livingston and her year-long journey of healing. City of Lufkin Videographer, Randy Cadwell, and the CHI St. Luke’s Health Memorial Marketing team produced the documentary that captured some of the most intimate moments of Ms. Riley and her family as she underwent treatment for the disease. “We were there when Ms. Riley underwent her initial diagnostic testing, chemotherapy and radiation therapy. She even allowed our cameras into her home to capture some of her most vulnerable moments,” said Yana Ogletree, System Director of Marketing Communications for CHI St. Luke’s Health.
The goal of the documentary is to inspire and motivate women who are struggling with cancer, while sharing the importance of the caregiver role. In this video, Ms. Riley’s mom shares the experience with her daughter. As the primary caregiver, Mary Riley can be seen in the video supporting her daughter through diagnostic testing and treatments to comforting her through sickness and physical transformations such as losing her hair.
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2014.
Earlier this year the “Sun is Rising” video also was recognized as the winner of the National Service Industry Advertising (SIA) Award. The prestigious SIA award is the only award to specifically recognize the achievements of those in the service industry.
To view the award-winning video, visit CHIStLukesHealthMemorial.org and click on Health Resources/Videos.
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(Center) Randy Cadwell, City of Lufkin Videographer and KLTX Manager; (l to r) Yana Ogletree, CHI St. Luke’s Health System Director of Marketing Communications; Lindsey Mott, CHI St. Luke’s Health Senior Marketing Coordinator; and Melissa Crager, CHI St. Luke’s Health Community Relations Specialist, are awarded two prestigious national advertising awards for a recent video production. The “Sun is Rising,” a documentary of a local breast cancer patient, is recognized by the national publication,Marketing Healthcare Today as its Gold Winner for excellence in healthcare marketing. The video also is the recipient of the 2015 Service Industry Advertising Award for Special Video Project.
About CHI St. Luke’s Health Memorial
Memorial provides more than a quarter of a million patient services each year and has a longstanding history of providing quality, innovative health care in East Texas.
With hospitals in Lufkin, Livingston, San Augustine and Memorial Specialty – the area’s only long-term acute care hospital – CHI St. Luke’s Health Memorial provides millions of dollars in charity care and community support each year. Our mission is to nurture the healing ministry of the Church, supported by education and research. Fidelity to the Gospel urges us to emphasize human dignity and social justice as we create healthier communities.
Memorial offers a wide array of services, including the area’s first dedicated heart and stroke care facility and radiation oncology at the Temple Cancer Center. It is also known for the area’s only comprehensive diabetes, heart and stroke education center. Other specialty areas include imaging, orthopedic care, women’s services, inpatient and outpatient rehabilitation, homecare, wound care and hyperbaric oxygen therapy, kidney & diabetes treatment, sleep disorders treatment and express lab.
ABOUT CATHOLIC HEALTH INITIATIVES
Catholic Health Initiatives, a nonprofit, faith-based health system formed in 1996 through the consolidation of four Catholic health systems, expresses its mission each day by creating and nurturing healthy communities in the hundreds of sites across the nation where it provides care. One of the nation’s largest health systems, Englewood, Colo.-based CHI operates in 19 states and comprises 105 hospitals, including four academic health centers and major teaching hospitals and 30 critical-access facilities; community health-services organizations; accredited nursing colleges; home-health agencies; and other facilities that span the inpatient and outpatient continuum of care. In fiscal year 2014, CHI provided $910 million in charity care and community benefit — a nearly 20% increase over the previous year — for programs and services for the poor, free clinics, education and research. Charity care and community benefit totaled more than $1.7 billion with the inclusion of the unpaid costs of Medicare. The health system, which generated revenues of almost $13.9 billion in fiscal year 2014, has total assets of $21.8 billion. Learn more at www.catholichealthinitiatives.com.